# Tat Jones

> Tat Jones (Natasha Jones) is an independent freelance Klaviyo expert working directly with founders and small Shopify teams. Her services include email account setups and rebuilds, automated flows, ongoing campaigns, audits and one-to-one coaching. She specialises in pet brands and customer journeys that encourage repeat purchases.

Tat has worked with Klaviyo since 2016. She handles strategy, copy, email design and technical implementation herself. She also offers PushOwl setup and campaign support for Shopify stores.

## Services

- Klaviyo setups and rebuilds: Shopify connections, account configuration, welcome journeys, abandonment flows, post-purchase journeys, segmentation, sign-up forms and reusable email templates.
- Ongoing campaigns: planning, copy, design, segmentation, scheduling, testing and performance reviews.
- Klaviyo audits: customer journey testing, flow logic, links, mobile presentation, list health, deliverability and reporting configuration.
- One-to-one coaching: practical guidance using the client's own account, templates and flows.
- Subscription journeys: messaging informed by subscription status, with replenishment, upsell and win-back journeys where appropriate.
- PushOwl support: setup reviews, opt-in messaging, web push campaign planning and automation planning.

## Background

Tat works with Shopify brands across different product categories, with particular experience in pet products. She has completed full Klaviyo setups for Hanna Sillitoe and Dog-G8, both Dragons' Den contestants. She welcomes enquiries from founders preparing for or following a Dragons' Den or Shark Tank appearance; this is not an affiliation with either programme.

## Website

- [Tat Jones](https://tatjones.com/): Official website, services and contact information.
- [Email tips for pet-niche stores](https://tatjones.com/2023/03/20/top-email-tips-for-pet-niche-stores/): Pet-brand email marketing article.

## Contact

- [Book a discovery call](https://calendly.com/natashajones/discovery-call): Discuss the store, account and scope of work.
- Email: me@tatjones.com

## Result context

Client results are specific to the accounts, time periods and measurements described in their case studies. Email-attributed revenue is distinct from total store revenue. No revenue uplift or ranking is guaranteed. Pricing is quoted for the agreed scope; this file does not list package prices or certification levels.

## More information

- [PushOwl support](https://tatjones.com/pushowl-expert/): Shopify web push services.
- [Dragons’ Den and Shark Tank founders](https://tatjones.com/dragons-den-shark-tank-email-marketing/): Email support before and after an appearance.
- [Case studies](https://tatjones.com/#case-studies): Anonymised account stories with result context.

WaxWax case studies cover email purchase-journey corrections, average campaign revenue comparisons and a loyalty launch. These report account results with their comparison periods and limits; they do not establish that one change caused all revenue gains.