You’ve put your heart into this business. Now people are about to meet it. I help Shopify founders turn that interest into a customer journey worth sticking around for, with Klaviyo emails that carry the personality, care and conviction behind the product. I’ve completed full setups for Dragons’ Den brands Hanna Sillitoe and Dog-G8. Whether you’re preparing for Dragons’ Den or Shark Tank, or planning your next chapter after the show, I’d love to get stuck into yours.
Tell me about your brand ↗Before your episode ↓You’ve spent years figuring out your product, explaining why it matters and putting your name behind it. Your emails should carry that same conviction. I get to know the business, find fresh angles and build customer journeys that give the interest somewhere useful to go.
Hanna Sillitoe’s brand appeared on Dragons’ Den. I completed a full Klaviyo setup for the business.
A founder with a personal story and a brand people care about: exactly the kind of business I love getting to know.
Read Hanna’s story ↗
Dog-G8 is another Dragons’ Den business I’ve completed a full Klaviyo setup for. My work also includes campaigns and ongoing customer journeys for the brand.
A practical product with a strong purpose, and plenty of ways to help customers understand it.
Watch Dog-G8’s Dragons’ Den pitch ↗These are my client relationships. I’m independent and have no affiliation with Dragons’ Den, Shark Tank, their broadcasters or investors. My named show-related client experience is with Dragons’ Den brands.
If an episode date is approaching, there’s a lot competing for your attention. I help you prioritise the email setup so new visitors can find a clear next step and your brand has a way to stay in touch with subscribers.
Tell me your timeline early. I’ll be honest about what I can deliver before it, and what makes sense to build next. Your email plan should also respect any publicity restrictions you’re working under.
Some people bought. Some subscribed. Some looked and left. Those are different starting points, and your emails can reflect that. I help you turn the attention into a considered follow-up plan, with the founder’s voice and the customer’s needs at its centre.
Already appeared months or years ago? I can start with the account you have today. There’s still a product story to tell and a customer experience to improve.
Explore setups, campaigns and audits ↗I’m Tat Jones, an independent Klaviyo expert working in the platform since 2016. You speak directly to the person doing the strategy, copy, design and technical work. I ask questions, find opportunities and get stuck in.
I work best with founder-led Shopify brands and small teams who care about their products and want their marketing to reflect that. Pet, home and replenishable products are familiar territory, but a thoughtful brand is the starting point.
Need another channel alongside email? Explore my PushOwl web push support. I can help you decide where it fits, with a clear purpose for each tool.
Yes. I can scope sign-up capture, welcome emails, abandonment flows and account checks around your deadline. Share the expected timing and any publicity restrictions so I can recommend what is practical.
Yes. I’ve completed full Klaviyo setups for Hanna Sillitoe and Dog-G8. I also work on ongoing campaigns and customer journeys for Dog-G8.
I welcome enquiries from Shark Tank founders running Shopify brands. The client examples on this page are Dragons’ Den businesses; I’m not claiming a previous Shark Tank client or an official relationship with either show.
Yes. I can review your Klaviyo account, segment subscribers and customers, and develop welcome, post-purchase and campaign messaging around the business as it is now.
No. My work is about your brand, your customers and your email setup. An investment outcome isn’t a requirement.
No. Audience response, stock, website experience and many other factors affect sales. I build and test the email work within the agreed scope and use the results to guide improvements.
Send me your Shopify store, the stage you’re at and any deadline. I’ll talk through the account and your priorities with you, then I’ll send a scoped proposal before work begins.
Preparing for your pitch, waiting for an air date or building the next chapter? Tell me where you are. Let’s give your emails a proper job.
Let’s talk about your brand ↗
